As part of the YMCA of Northwest Carolina’s annual fundraising campaign, we created this documentary-style short.

Through one boy’s emotional story, we show the impact of Camp Hanes. This story is very close to our heart and why we love what we do. That year the annual fundraising campaign raised $2 million and contributed to the brand’s overall strategy of shifting perception that the YMCA is a cause-driven charitable organization, much more than just a gym.